| Individuals have more choices
than ever. Widespread access to technologies such as the internet
and wireless communication is keeping us more informed and allowing
people to more easily share their experiences. This heightened
awareness creates greater expectations and drives consumers
toward their inner most desires.
Modern travelers, especially, find themselves in a bazaar
when choosing a hotel. Every hotel company today is selling
luxury, boutique, and unique, so it becomes increasingly more
important to differentiate the authentic from the staged.
When hip becomes happened and the next big thing looks and
feels like the last big thing, the choice is easy. Today's
travelers simply gravitate toward their desires and choose
authenticity.
When it's all about choice, be real.
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